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Five friends model the new fall LOVE. collection outside the store.

The LOVE. Store

The best shirt on earth.

100% of proceeds from The LOVE. Store, in downtown Cartersville and online, fund healthcare for children at the Jesus Loves Me Children's Center in Liberia.

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More than a store

Every shirt tells a story.

We opened The LOVE. Store in downtown Cartersville with a simple idea: what if shopping could save lives? The LOVE. shirt, with Africa as the O, has become a familiar sight around town. Behind every one is a child in Liberia getting the care they need.

100% of proceeds from the store help stock the pharmacy, pay Liberian nurses and doctors, and keep the beds ready at the Jesus Loves Me Children's Center.

  • 01You shop for apparel and gifts you love
  • 02100% of proceeds fund the work in Liberia
  • 03Children get quality, compassionate care

What you'll find

Great style. Greater impact.

Apparel

The LOVE. collection.

Tees, long sleeves, fleece and tanks in every color, for every season.

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Kids

LOVE. for little ones.

Infant, toddler and youth tees, so the whole family can wear the mission.

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Handmade

Made with LOVE. in Haiti.

Vases and mugs hand-crafted by a team of women potters in Haiti. Their earnings help send their children to school.

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Gifts

Gifts that give back.

Hats, stickers and gift cards for anyone on your list.

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Inside the store

Come see what's new.

New arrivals land in the store and on Instagram first. Follow @thelovestoreby2540

  • A woman smiles in a cream LOVE. sweatshirt.
  • A woman in a teal LOVE. sweatshirt.
  • Gifts and fair trade goods inside The LOVE. Store.
  • A woman in a pink LOVE. sweatshirt.
  • A young man in a maroon LOVE. tee.
  • A woman in a charcoal love tee.

The people behind the counter

  • Chrissy Roberts, LIVE2540 Co-Founder

    Chrissy Roberts

    Co-Founder and Director of Merchandise

  • Amanda Hartzel, LOVE. Store Manager

    Amanda Hartzel

    Store Manager. Amanda loves sharing what God is doing in Liberia with everyone who walks in.

The LOVE. Store storefront on East Church Street in downtown Cartersville.

Visit us

Stop by the store.

We'd love to meet you. The LOVE. Store is in the heart of downtown Cartersville, Georgia.

Shop from anywhere

Can't make it to Cartersville?

The whole LOVE. collection is online, and every order helps care for a child in Liberia.

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Follow The LOVE. Store for new arrivals and events: Instagram · Facebook